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Lebensmittel
Trends in der Getränkebranche
Schauen wir einmal in eine ganz interessante Branche und ihre aktuellen Trends. Der Markt der Getränkebranche ist momentan sehr stark von neuen und innovativen Produkten umworben. Das hat z.B. die Inbev Deutschland GmbH mit ihrer Erfolgsmarke Beck´s bewiesen. Vor allem die Sorten Becks Gold und Becks Green Lemon hatten bombastischen Erfolge. Mittlerweile ist der Biermarkt generell leicht rückläufig. Nicht zuletzt wegen dem Rauchverbot in der Gastronomie, der Preiserhöhung von Bier von ca. 10 Euro pro Hektoliter. Die Mehrwertsteuererhöhung hat sein übriges getan.
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